Heather Shef Beauty- Maskcara Makeup Tips & Tricks!


Hi and Welcome! I’m Heather Sheffer.

Here you’ll find all of my tried and true makeup tips and tricks. 

My favorite makeup product? Eyeshadows, of course! So be on the lookout for new color combinations and techniques here regularly. From the basics, to the more complicated- I’ll be sharing the looks I try! 

I’m a busy mom to 5 boys and I spent too many years afraid to try makeup, so I know how hard it can be to take the plunge and try something new. Now I want to share what I’ve learned with you, so you can feel as confident in the makeup world as you want to be! 


Have You Read the Latest?

Summer Beauty Favorites

Summer is here and so are my summer favorites! School is out and the lazier days of summer have begun. In honor of the beginning of summer, I'm excited to share some of my favorite products for the hot, humid summer months! These are all things I have used and love,...

My 3 Minute Summer Makeup Routine

Summer is almost here! I can't wait to share my simple, 3 minute summer makeup routine! You see, I don't like wearing a lot of makeup in the hot summer months. The heat and humidity of Kansas City, combined with the afternoons at the pool with my boys, means that I...

Cream Foundation– 5 Reasons I love It!

Ok, confession time. I had no idea that cream foundation was a thing until I found Maskcara a few years ago. I know it's becoming more common, now, but when I was dipping my toe into the waters of makeup 3+ years ago, I only knew of liquid foundation or those green...

How I Get Full Lips with Lip Contouring!

Have you ever felt like you would like the look of fuller lips but don't want to commit to injections or anything crazy? There's a really easy way to get the look of fuller lips without having the hassle or price tag of a more permanent method. I'm going to share with...

5 Reasons You Need an Eyeshadow Primer

Have you ever had an issue with your eyeshadow where it just simply disappears? You put it on your eyelid, then 20 minutes later, it has creeped up into your crease and you can no longer see your hard work!  So frustrating, right? There's a super simple, and...